The questions
every CMO asks first.
Short, direct, no PR voice. If something here isn’t covered, our team is on email — and we’d rather hear it now than after a contract.
01What does “rights forever” actually mean?
For every approved asset, you get a perpetual, worldwide, all-media license. No territory cap. No usage cap. No re-licensing fee in 12 months. The deed lives in your contracts vault. Pay once. Own forever. The only thing it doesn’t cover is using the same talent for a new asset — that’s a new brief.
02How is this five days when traditional is twelve weeks?
No casting calls, no flights, no studio days, no agent loops. We brief our cleared roster directly. Look-dev runs in parallel with cuts. You see first frames in 48 hours and final, signed-off masters by day five. The bottleneck of a normal shoot — schedules — doesn’t exist here.
03Will the work look AI?
If you can spot it, we don’t ship it. Our team is ex-commercial directors and VFX leads; we treat the model as one tool in the pipeline, not the whole pipeline. Look-dev, lighting, lensing, grade and grain are all art-directed by humans. The work earns its place on a billboard.
04What about indemnification and platform clearance?
Every asset ships provenance-tracked, with a chain of custody from talent consent to final master. We carry full indemnification on rights and likeness. Meta, TikTok, YouTube and the major DSPs accept our provenance metadata directly. If a platform pulls it, we re-clear it on us.
05Why is it so much cheaper?
Traditional production cost is mostly logistics: crew, location, travel, insurance, schedule. We removed all of that and kept the part that actually shows on screen — talent, art direction, finishing. The talent still gets paid properly (more than scale, in fact, because they don’t lose 50% to overhead). You pay for the asset, not the apparatus.
06Can we iterate after delivery?
Yes. The asset deed is perpetual but it’s also editable — re-cuts, re-grades, format reshapes, new aspect ratios and new copy lines are all in scope, included, no re-licensing. New scenes or new talent are a new brief. The asset gets to age with the campaign.
07Is the talent really okay with this?
Every face on the roster opted in, set their own rate, and approved every output. They get 85% of fees, escrowed. Block lists let them refuse categories or competitors up front. The trade is simple: you get speed and rights; they get fair, consistent pay without the agent-and-day-rate game. Both sides win, on the record.
