Privacy & Cookie Policy

1 · Who we are

LIKN (“LIKN”, “we”, “us”) operates the AI likeness marketplace — brands license cleared talent for AI-generated campaigns; talent list their likeness & set the terms. For any privacy question, or to exercise the rights described below, contact us at hello@likn.io. If you tell us you’re writing about a privacy or data request, we’ll treat it as one.

2 · What we collect

We collect data in three ways:

• You give it to us. When you request access, brief a campaign, apply to the roster, or email us, we receive the details you send — typically your name, work email, company, and whatever you write to us. Our application forms also ask, optionally, how you heard about LIKN.
• Automatically, as you browse. Like most sites, our hosting and analytics record basic technical data such as pages viewed, approximate location, device and browser type, and referring links. This helps us understand traffic and keep the site working.
• From our product, once you have an account. If you use the LIKN app, we process the account, project and billing data needed to deliver the service.

3 · Cookies & trackers we use

A cookie is a small file a site stores in your browser; some tools also identify visitors without traditional cookies. Here is everything we run and why:

You can change or withdraw your consent at any time using the cookie settings link in our banner. Blocking non-essential cookies will not break the site.

4 · Your consent choices

When you first arrive, our consent tool (CookieYes) determines what to ask based on where you are:

• In the EU / UK / EEA and other opt-in regions, non-essential trackers stay off until you accept them. Nothing in the “Analytics” or “Marketing” categories runs without your consent.
• Elsewhere, including the United States, those tools may run by default, and you can opt out at any time using the controls in this section and our banner.

5 · How and why we use your data

• To respond to your requests and provide the service.
• To operate, secure, and improve the site and product.
• To reach out about LIKN to relevant businesses and professionals (B2B marketing).
• To meet legal, accounting and security obligations.

Our legal basis (EU/UK visitors). We rely on your consent for analytics and marketing trackers; on our legitimate interest in reaching relevant businesses and keeping the site secure; on performance of a contract when you use the product; and on legal obligation where the law requires it.

We do not sell your personal information for money. We share data only with the service providers listed above, who process it on our behalf, and where required by law. Some of those providers are based in the United States, so using LIKN may involve transferring your data there under appropriate safeguards (such as the providers’ standard contractual clauses).

6 · Your likeness & biometric data (talent)

If you join LIKN as talent, we process a category of data that deserves its own section: the face and body photos you upload, your identity-verification selfie, and the AI likeness model (“Soul”) trained from those photos. Photos processed to build a model of your face are biometric data, and we treat them that way.

• Legal basis — your explicit consent. We only process this data after you sign the Talent Likeness License in a separate, unbundled step during onboarding. We record the version you signed, when, and from where. LIKN is open to talent aged 18 and over only.
• What it’s used for. Training your likeness model, generating campaign imagery — commercial uses each require your per-deal approval — and displaying your profile to brands on the marketplace. Your verification selfie is used only to confirm you are the person in your photos.
• Where it lives. Photos are stored in private storage (never publicly accessible) with Supabase, and are processed by Higgsfield (AI training and generation) and Anthropic (automated photo checks) as our sub-processors. Emails about your account go through Resend.
• Retention & deletion. We keep this data only while your consent stands. Revoke it at any time from your settings (“Remove my likeness”) or by emailing hello@likn.io: generation with your likeness stops immediately, your profile is delisted, and your photos and trained model are deleted from our systems and our processors within 30 days — except material needed for deals you already approved or where law requires retention.

7 · Your rights

Depending on where you live, you may have the right to access, correct, delete, or port your personal data, and to object to or restrict certain processing. To exercise any of these, email hello@likn.io and we’ll respond within the time your law requires.

You can withdraw consent at any time via the cookie settings in our banner — this won’t affect processing we did beforehand. EU/UK visitors also have the right to lodge a complaint with their local data-protection authority.

U.S. residents (incl. California): you may opt out of the “sale” or “sharing” of personal information as those terms are defined under laws like the CCPA/CPRA. To opt out of our B2B visitor identification and marketing trackers, use the cookie settings in our banner or email us with the subject line “Do Not Sell or Share My Personal Information”. We will never discriminate against you for exercising any of these rights.

8 · Retention & security

We keep personal data only as long as needed for the purposes above or as the law requires, then delete or anonymise it. We use reputable providers and reasonable technical and organisational measures to protect your data, though no method of transmission is ever perfectly secure.

9 · Changes to this policy

We may update this policy as our product and obligations evolve. When we do, we’ll revise the “Last updated” date above. Material changes will be made clear on this page.

10 · Contact

Questions, requests, or concerns about privacy go to hello@likn.io. We read every one.